What is SEO and why do you need it?What is SEO?Wouldn’t you want to increase your website’s visibility on search engines like Google and attract the right kind of traffic to the right pages on your site? In today’s competitive environment, most businesses are aware of the SEO Writing and its importance in expanding their business and improving their site’s visibility online. SEO is the study of how search engines work and what can be done to increase a website’s ranking within a search engine result page.Why do you need it?With the plethora of content being published online daily, it is important for you to deliver high quality, specific content to garner the attention needed for success. If you are a business, then there are some very important benefits of keeping an ongoing Search Engine Optimization campaign. For the first time in the history, users are offering their actual intent by the words that they type in the search engines. These keywords (searches) can be used and manipulated to drive business to our websites. Content is at the heart of search engine optimization and can be utilised to drive prospect customers to your website and turn them into actual sales. More and more people are relying on internet to find the things they want. Understanding these searches and their needs can help generate sales leads for your business.According to Google, their search engine accounts for more than 100 billion searches each month. New findings from online ad network Chitika shows that lion’s share of clicks are going to the top three results. This means that if your website does not rank on the first page of the search result for the product or service that you offer, it would be very unlikely that your prospect consumer would be able to find you.Moreover SEO accounts not only for search engines, but also ensures that your website is smooth and user-friendly. Most importantly, SEO can give you a head start and put your ahead of your competitors. The internet ensures that your website is open to all the prospect customers all year long. In SEO, the visibility of your site can make or break your business. So, if you are looking to generate more sales and expand your business, then investing in Search Engine Optimization is the best way to do so.