Site Loader
Rock Street, San Francisco

is everywhere. It’s in the books we read, websites we visit, on street signs, product
packaging , billboards, on street signs etc. It’s the complete visual
aesthetics of any written word. Before the computerized age, typography was a specialised
skill that was confined to the worlds of stones then to books, billboards etc. Today,
the worldwide web became a graphic standard, the art of typography changed in a
thousand of unique ways. Type is a visual language, It not just about letters
but it’s about a whole other set of information that comes with them. The feeling,
message and tone of the type is more  significant
than the words themselves. Theo van Leeuwen and Gunther Kress summarize it in
their book – The Grammar of Visual Design “The visual component of text is
an independently organized and structured message, connected with the verbal
text, but in no way dependent on it and similarly the other way round.” This
indicates that every written word can show two individual meanings, the literal
definition and the emotion suggested by the typography. visually appealing
presentation fonts facilitate communication and audience.  Lets take a look at Corporate Alphabet poster
by amound van den heuval and koert van mensvoort- 2007. The image shows certain
letters from a well-known logo, it’s very easy to tell what company logos these
are Because of the type, colour, font the company used. This helps convey some
information/meaning about the company, making it a timeless designed logo. Visually
appealing presentation fonts facilitate communication and audience engagement. 

Post Author: admin


I'm Eunice!

Would you like to get a custom essay? How about receiving a customized one?

Check it out