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Since cell phones and tablets prevent us from being far from the
internet, audiobooks have adapted to be more available on these devices. This
led to a whole different issue as to how to make sure readers are able to find
books that are similar to the ones that they enjoyed, one that would be as
familiar to them as the Amazon or Barnes and Noble recommendations. Scribd, a
digital library, e-book and audiobook subscription service, addressed this
issue and said “To help our readers find the content that matters most to them,
we rolled out a new discovery experience that breaks down the barriers between
content types and groups them by interest. By using this content agnostic
approach, it’s easier than ever for readers to dive deep into any topic. We
also employ various tactics when promoting content. This includes creating
reading or listening lists based on award-winning books or authors, thematic
lists, editor reviews and spotlights, and personalized recommendations based on
previous reading and listening activity.”1 In this way, it is easy to
see how publishers and retail sites accepted the growth and integration of
audiobooks into a reader’s life. It also demonstrates how quickly these
retailers understood that audiobook readers would want the same shopping experience
as that of a physical or e-book purchase. They understand that for readers,
listening to an audiobook is valued the same as reading a physical or digital
copy of a book and therefore should not be treated any differently especially
since the twenty-first century is one that relies heavily on products that they
can multitask with. Andrew Weinstein, Scribd’s VP of Content Acquisition and
Strategy officer, states that “audiobooks will continue to surge in popularity.
Today’s consumers are multitasking more than ever – and audiobooks are a
fantastic way to add reading into daily routines. In addition, I think we’ll
continue to see digital audiobooks use become more ubiquitous. I expect
celebrity and comedy memoirs will continue to come out and do well, and that
nonfiction that seeks to inform or improve readers will be highly
sought-after.”2

1 Kozlowski,
Michael. “Global Audiobook Trends and Statistics for 2017.” Good
E-Reader – eBook, Audiobook and Digital Publishing News. July 03, 2017.
Accessed December 03, 2017.

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Global Audiobook Trends and Statistics for 2017

2 Kozlowski,
Michael. “Global Audiobook Trends and Statistics for 2017.” Good
E-Reader – eBook, Audiobook and Digital Publishing News. July 03, 2017.
Accessed December 03, 2017.

Global Audiobook Trends and Statistics for 2017

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