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OYO Rooms

            Oyo rooms is a
hotel aggregator founded by Ritesh Agarwal. Headquartered in Gurugram, Hariyana
the company was launched in the year 2012 with the name Oravel stays. Initially
it provided a website which listed and enabled people to book low cost
accommodations. This followed a marketplace type business model which was
similar to Airbnb.

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The
company then changed its business model to hotel aggregation to become Oyo
rooms in the beginning of the year 2013. The aim of the company is to provide
standardised services in all the hotels present in its network at an affordable
cost. The company started its network with a single property in January 2013
and is reported to have formed a network of over 8000 properties by the end of
2017.

The
initial strategy of the company was they entered into a contract with the
hotels according to which the company hired a portion of the hotel’s rooms and
organised these rooms under the brand Oyo rooms. The service which was provided
by the hotels to these rooms was supposed to follow the brand standards which
were set by Oyo. These registered rooms were supposed to be provided for the
customers who had made their bookings via the Oyo rooms website or the mobile
app.

In
2016 the company started a programme called as Oyo Flagship following which the
company started to lease entire properties such as hotels and guest houses.
This led the company to hire its own staff in these properties thus enabling
them to control the day to day operations. In June 2016 Oyo launched its own
online marketplace called Oyo Bazar. The main aim of this brand is to provide a
one stop shop for procurement of supplies which are essential for the seamless
day to day operation of hotels.  In
January 2017, Oyo launched the Townhouse, a brand which was entirely operated
by the company. By the end of 2017 the company has its townhouse services in
eleven major cities in India.

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