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,interests, attitudes, and
other aspects of society also affect the media industries and ultimately media
economics  ,since the sociocultural
factors are customs, lifestyles and values that characterize asociety.some
examples are religion, attitudes, economic status, class, language, politics
and law.

These factors affect every
part of society, including literacy, health care and employment. It can affect
quality of life, business and health. changes ,age ,gender, interests
religion,profession,income,location, and family cycle stage , and changes in
society ,culturally,politically,economically and socially will at 1ST effect
the media industries , that includes print media,radio,electronic media and
social media In targeting the local ,national and international markets for
business development and social welfare development and in return of it ,profit
is generated by the consumers both at national and international leval.Changes
can be analyzed In way of segregating the consumers and markets
,demographically, geographically and psychographicaly incorporating with
behavior of the selected segment ,either product ,media means ,market .

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Dependency leads penetration :Dependency, generally means something dependent
or subordinate. It’s a state of relying on another for, Hegemony “leadership or
rule” is the political, economic, or military predominance or control of one
state over others. The dominant state is known as the hegemon. THE developed nations, rule or hegemony over Asia and Africa
OR the third world nations and  dictate
the internal politics and the societal character of the subordinate states and
influence, internally with the support of the ruling party or government or by
an external, installed government. OR “A dependency is a country or a province
which is controlled by another country or a province, normally Developed
nations controlled the poor nations, also called that the central states
overcome the peripheral states.       

 

Dependency needs can be
categorized into biological needs and social needs.

·       
Biological needs                                                                                                                                                       

·       
Social needs

Þ  
Biological
needs:

They are basic survival
needs, such as protection from harm, consumption of food, and regulation of
body temperature; they are mechanisms used to promote and maintain proper body
functioning.   

Þ   Social needs

There are four basic social
needs: power, achievement, intimacy, and affiliation. The   dependency is concerned with the whole
relationship between advanced countries and third world countries. The
dependent relationship is exhibited in cultural as well as economic features of
third world countries. The dependent relationship pervades political
institutions and political decision making as well. As a result many third
world countries are incapable of following an alternative path. This is not
only because the cultural psychological and economic pressures of the dependent
relationship have conditioned decision-makers in third world countries So that
they do not follow an alternative strategy.

 

Þ  
Basics of Dependency

 “Developed Nations ” also termed as “FIRST
WORLD COUNTRIES” means, these are the well-developed , well, industrialized,
well organized, and  “more
economically and politically strong and countries .

” Less developed or
Developing countries” are, termed as 3RD world nations, in general,
countries that have not achieved a significant degree of industrialization
relative to their populations, and have, in most cases, a medium to low
standard of living. Criteria for what is not a developed country can be
obtained by inverting the factors that define a developed country:                                                                                                       
                             

·       
People have lower life
expectancy

·       
People have less education
and literacy rate

·       
People have less money
(income)

·       
women have higher fertility
rate and pregnancy

 

Þ   Factors causes Dependency by 1st
World states over 3rd World states 

·       
TECHONOLOGY

The technological change in
developing countries, specifically investigating changes with regard to
economy, culture, and education. Developed nation’s transfers’ limited
technology to the developing nations and actively prevents upward growth
because the economic system of the underdeveloped countries is dependent upon
foreign trade and foreign investment and Poor nations provide market access to
wealthy nations. Wealthy nations create a state of dependence by various means
such as the Dependency on imported technology and finances very great and are,
further on, increasing at a rapid rate.

 

·       
Economics

Developing countries have
experienced an unprecedented level of technological advancement in the past 15
years, propelled by increased foreign trade and investments in human capital.
In fact, technological achievement in low- and middle-income nations has
increased more rapidly than in high-income countries. Despite this impressive
growth, a large gap still remains because the developing world is only in the
stages of adopting pre-existing technologies, rather than actively pursuing new
innovations.

 

·       
 Education

Education is a fundamental
issue that developing nations must address in order to take any sort of leading
role in the high-tech world economy. Developing nations often lack the
necessary backbone for their education programs in very basic ways. Generally,
this occurs when demand for education outpaces the capacity to establish and
fund institutions.

 

·       
Insufficient
Infrastructure

Pakistan,
for example, contains a series of government-funded technical institutes like
Tevta  known as the technical  Institutes of Technology, is among the most
elite and selective technical institutes in the world they suffer from problems
as fundamental as lack of electricity, old textbooks, and professors who
frequently fail to show up for lecture with no advance warning.

 

·       
Inaccurate
Educational structure                                                                                                        

In
countries like India and Pakistan, educational vouchers serve as a
partial solution to this problem by allowing parents to send their children to
private schools where public schools are of very low caliber. Often times,
however, parents do not have sufficient monetary resources to send their
children to school.

·       
Brain Drain

The problem of brain drain is mitigated somewhat
by the fact that many citizens of developing nations who move overseas send
money back to their families, thereby still benefiting the economy of their
homeland. On the other extreme, China , Uae,
has mastered a system of “reverse brain drain,” encouraging their
best and brightest to go overseas, receive training, earn a degree, and then
return home to UAE and China. This system successfully offsets some
of the financial burden of educational to Western nations, but it relies on a
strong sense of nationality and ties to one’s homeland.

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