HOW TO BUILD A STRONG
ONLINE PRESENCE FOR YOUR BRAND
live in a mobile age and so should your brand. People get the information they need
to conduct their daily lives from the Internet – and mostly from mobile devices.
A recent research shows that 64% of consumers prefer to buy from brands that they
can contact online.
online presence is the representation of your brand on the Internet and for
your brand to be visible and well represented; it is crucial to build a
thriving online presence that works for the mobile users. Here are a few ways
to building an online presence for your brand.
Build A Website That Is
Mobile Device And User Friendly
A website is a must. It
provides quick access to key information that your potential customers need in
order to use your services. A professional website also increases your
credibility and encourages the trust of future customers. Where applicable, ensure
that the website has a blog section and write exiting, interesting and
entertaining blog posts that positions your brand as a thought leader in her
industry. Research shows that over 90% of consumers prefer to get information
from a brand’s website rather than a social media page.
Create Interesting And
Captivating Content And Video for Social Media
As well as your website, your
social media platforms can also be used to build an online social media
presence. Social media is still a very powerful tool; it allows you engage with
potential customers and share content easily. People love live visuals. Video
and live streaming are dominating the social media ecosystem. According to
Wordstream.com, video drives a 157% increase in organic traffic from the search
engine result pages, and video on a landing page can increase conversion by 80%
or more. There’s really no limit when it comes to the kind of content you
share, make sure to share content on popular sites such as Instagram, Twitter,
YouTube and Facebook and provide links to them on your website to urge website
visitors to follow you and like your brand’s business page. Use hashtags to
maximize exposure to further build your online presence.
A Branded Email
Email Marketing remains
one of the most effective ways to reach your customers. A monthly email
newsletter builds brand awareness. Research has shown that Email Marketing
outperforms social media as a marketing tool. A branded email address should be
used, as survey shows that existing and potential consumers would trust a company’s
branded email address more than a free email address.
In today’s world, everyone is going mobile.
Build your online presence with a well-designed, mobile-oriented website, with
easy navigations, interesting videos and content on all social media platforms
and an email campaign that links to your website.