Given that the social networking sites continue to explode, it is essential that you should have a business presence on them. Your online business can utilize the power along with the number of people utilizing these sites to promote and expand your business. In order to keep up with the ever-changing world-wide web, it is important for you to understand just how these sites work and the way you can use them as part of your marketing strategy.No doubt, you have been using Facebook and Twitter to keep in communication with family and friends. But were you aware that these sites are also great ways to market the products and services that you are selling? Using social websites is a fast and simple way to get leads for your services and also to also spread the word concerning your business. This marketing strategy is basically free, unless of course you don’t have the time or individuals to manage it. Then, there are a number of companies who do provide this type of service now.How will you choose the right company to handle your social media marketing?The best and easy way to find a company is to first do a Google search for the information. You can use a company that is located anywhere in the world or you can find a firm who is close to your location. That doesn’t really matter. Any reputable marketing company can provide you with information relating to satisfied customers.It’s not enough now to just have a website. You will need the power of social media as part of your marketing strategy. Social media is a good way to drive targeted traffic to your site which can produce more sales and many more leads for anything that you are promoting.In case you don’t possess the expertise in-house to handle your social marketing strategy, a good marketing company should provide you these basic services. They should be in a position to design a good quality Facebook landing page for your company, a complete and updated Twitter account and also a LinkedIn profile so that you can stay in touch with businesses in your category and also your clients.How do you manage all of these social media marketing sites?If you have chosen the correct marketing company to put all of this together for you, they will be able to handle the management of your social media strategy. They are able to provide you with reports on a daily, weekly or monthly basis so that you could keep on top of everything that is happening. They will also take care of publishing information and ensuring that details are updated frequently. The information also needs to include links to your online business websites and any other pertinent information that’s relevant to your business.One thing to remember is that you or someone designated in your company should really be approving all of the information that’s contained in your social media sites. This is certainly also a good way to keep someone within your company on top of the entire process.When your social media presence is expanded, you will see a greater number of people using the “like” button on Facebook or your clients re-tweeting information that you have provided them. Google has placed an extremely high value on information that is being passed on so this will also help your business to climb in Google.In summary, social media is essential for your business to grow. If you are unsure where to start or what to do, use the expertise of someone in your company or hire a professional marketing company to handle all of that for you. Social media is a superb advertising medium.