Site Loader
Rock Street, San Francisco

Digital marketing does open new vistas for businesses, small and large to expand. Additionally, digital marketing provides the much-needed versatility to companies:-It enables them to target specific niches, get their products and services popularized quickly and saves costs. Further, digital marketing enables firms to adapt quickly to prevailing market conditions and demands by adapting content.Despite these inherent advantages, thousands of digital marketers are unable to derive full benefit. The prime reason is the inability or lack of resources to pinpoint whether a digital marketing drive is paying desired dividends.This trend can be quickly reversed if your organization keeps tabs on certain vital metrics of digital markets.Nowadays, software and systems that help you measure various key performance indicators of digital marketing are available. These can help you get the required metrics and revise or upscale digital marketing efforts.Here are seven key metrics to measure the success of your digital marketing drive.1: -Mobile Traffic:According to Germany-based statistics provider, Statista, about 50 percent websites viewed worldwide were through smart-phones. This data was collected in February 2017 and hence, the figure would have risen. To measure the success of your digital marketing efforts, check whether content provided is easily accessible on smartphones and tablets.Generally, most people access digital marketing content while on the move such as commutes and travel or during brief breaks during work hours.Firstly, check whether content provided is mobile friendly. Other parameters you should consider are lead conversion rates from mobile devices, conversion per page landing and mobile bounce.2:-Revenue Metrics:Regardless of content quality, accessibility and reach, the ultimate measurement of digital marketing are calculated in terms of money it costs and revenues generated. Here, you need to keep tabs on costs incurred to bag a customer or retain existing ones through your expenses on paid websites, advertisements, personnel and digital marketing platforms.Calculate costs incurred against the number of new customers and retained clients in terms of revenues earned. The second KPI is your return on investment. The success of your digital marketing is clearly indicated by the amount of money your company has earned.3:-Conversion Metrics:These are very tricky to measure and require intricate processes handled professionally. Digital marketing is all about making money. You need to monitor how many new customers patronized your products or services and the number of prospective new clients as well as retention and loyalty.These can be measured through metrics such as average time spent on specific content on your website, the average cost per page view, cost per lead meaning how many potential customers you have attracted or led to your company and expense incurred, number of people who turned away immediately from your website or what is called “bounce traffic,” an average of pages viewed by each visitor.Further, you also need to monitor return traffic, which indicates loyal customers generated by your firm.

Post Author: admin


I'm Eunice!

Would you like to get a custom essay? How about receiving a customized one?

Check it out