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Blogs have become an integral part of online culture. Blogging is, as
mentioned earlier, a personal diary on a website that is regularly updated, sometimes
several times a day. Usually these are texts that appear in reverse
chronological order. (Weblog, 2017)

Because
this research takes place upon the food industry, we will examine the food
blogger.

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So, let’s start with what can be construed as food blogging:

A. The Cooking and Posting Bloggers: These are the bloggers who cook
extensively, and post about their cooking stories along with super appetising
pictures.

B. The Restaurant Reviews: These bloggers are the people we can count on
to review restaurants for quality of food, ambience, service, price range and
so on. 

C. The Super Niche Blogs: These are bloggers who catalogue a very niche
subject within food itself.  (Menon, 2015)

These specialized bloggers are most involved with
food, which is why they have the most to say in the food industry. This does
not mean that an ordinary person or blogger can have no effect on the
reputation of a food company. Everyone can share their opinion via social
media, so everybody could create a crisis. Only because food bloggers are
specialized in this matter, and therefore know more about this world, they are
often seen as a genuine source.

The founder of this madness 

His name is Justin Hall. He was born on December 16, 1974 in Chicago and
is seen as the first blogger on earth.

At the age of 19 he started his blog Linksnet where he writes about his
personal ups and downs, he has opened a whole new digital era. The New York
Times Magazine referred to him as “the founding father of personal
blogging. (ROSEN, 2004) 

 Now, 10 years later, Justin has moved away
from blogging, but the internet still plays a big part in his life. Nowadays he
is American

journalist
and entrepreneur who has recently made a self-produced short documentary
‘Overshare’, which is linked to his extremely personal blogging. (One Of The First
Webloggers Shares 6 Things He’s Learned On The Internet , 2015)

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