Beauty has always been used to describe the appearance of various things and Confucius once said “Everything has beauty, but not everyone sees it.”. The definition has changed over the years from the cultural demands and the change of time, but continually influencing mass media in magazines and movie as well as the economy with the million dollar makeup industry. Many women and men alike have one set vision of what they perceive as “beautiful”, though this many vary in different cultures. Every year, millions of women spend money to change their outward appearance the media presents society with unrealistic body types and beauty standards, promoting people, especially women, to imitate them. People spend so much time and money attempting to become a person that society wants them to look like, they begin to feel as if they are not considered beautiful or “good enough”. What “beauty” means to young women, should not be defined by what is shown in magazines and runways what is on the Instagram explore page or what told to be deemed beautiful and promoted in media.The mass media play a critical role in girls self?image by informing what people consider to be beautiful or attractive. Although what is promoted in media changes according to different cultures around the world, many places around the world still favor eurocentric features and light skin individual over more people with more ethnic features. This is one of the main reasons that skin lightening and bleaching creams are popular in African and Asian countries. An example of the colorism, discrimination against people with dark skin tone typically among people of the same ethnic or racial group, was Miss Universe Japan 2015, Ariana Miyamoto. Miyamoto described her experience as a biracial female living in Japan with her peers by bringing light to the bullying she experienced as being a mixed race individual. Her classmates as well as their parents referred to her as haafu, a term borrowed from the English-language word half. She even said she felt the racism early in life as a child. Miyamoto states “Whenever the teacher told us to hold hands, other children thought my black skin would rub off on them, so they said, ‘Don’t touch me”(Martin Fackler). The standard of beauty in Japan was being lighter skinned while darker skinned people were looked at as “dirty”. Lack of diversity is another huge issue regarding the topic of beauty and the media. Recognizing individuals with different features is often nonexistent in mass media, and this leaves less representation for those who do not look like what they see in the media. Homogeneity is the enemy of beauty. There is no perfect nose, skin tone, body type, or perfect hair, but beauty lies in variety. Linda Wells, the editor-in-chief of Allure Magazine states “The human form is at its most seductive when it expresses individuality, not when it mirrors conformity. That’s why the blonde-haired California surfer girl and the polished, busty pageant queen of the late twentieth century are such faded icons. A woman shouldn’t have to declare her identity with a sash..”(Linda Wells). Wells is going against the status quo of what is considered beautiful by using beauty pageants as an example of the presentation of beautiful women being one specific type of woman with certain features.Young girls and women alike should redefine the word “beauty” by embracing their differences and features instead of seeing the word as a set look with distinct features that they see they need to emulate.