The main aim of the present
research proposal is to assess the needs of the LGBTQ+ and the disabled
community in the hospitality industry.
The objectives of the research proposal are:
to determine the needs of the LGBTQ+ and the disabled community
by using different research methods such as questionnaires
to raise awareness about such topics
to provide potential solutions to the problems all within
the field of the hospitality industry
In recent years, people have begun to be more and more
aware about how large and diverse the population is and came to terms with the
fact that in the hospitality industry, it is essential to cater to everyone
regardless of race, gender, sexual orientation and health condition.
The research topic is currently an issue in the
hospitality industry since even if people do acknowledge
that such cases as these exist, few take the action to modify current establishments and policies about the
lodging facilities. The research proposal sheds light on the importance of modifications at all catering
facilities for such people who belong to these communities as listed.
Background To The
Developing this research is essential in our opinion
since many LGBTQ+ and Disabled people report serious concerns about choosing a
hotel when traveling both online and through the survey we have constructed.
By the needs of LGBTQ+
group we specifically discuss hotels which reach out to the community
through certain programs for example like Marriot’s campaign “Love Travels” and
the advantages it brought to them such, specific activities while on vacation
whether you talk about gay bars, pride events, cultural events or just get-togethers with people alike and the
contrast between the demand of that by Millenials, Generation X and Baby
Boomers, economic impact and the
percentages of the preferred type of accommodation by this group.
According to our survey, three out of five same-sex
couples have reported that they have been denied the opportunity to share the
same room, staff members who personally object to homosexuality have treated
LGBTQ+ persons insensitively, and finances and benefits normally given to
heterosexual partners have been withheld from surviving same-sex partners. The
loneliness and isolation that can accompany such people are often compounded by discrimination. Many couples have to go
back into the closet when they enter a hotel or catering facility.
Solutions to such issue would be raising awareness to
employees by supervisors, adapting hotel policies to the needs of everyone and
equal treatment and rights. LBGTQ+ friendly travel websites have already been
created in many parts of the World such as http://www.worldrainbowhotels.com/.
As for the Disabled community, accessibility
is not standardized in the hotel industry and can be easily interpreted in
different ways by hotel employees. While accessibility is often used to
describe facilities or amenities to assist people with disabilities, as in
“wheelchair accessible”, hoteliers must extend their
”accessibility” to Braille signage, wheelchair ramps, elevators, audio
signals at pedestrian crossings, walkway contours, website design, and so on.
Hoteliers must introduce the term ”Accessible Tourism”
at all lodging facilities. It is the ongoing endeavor to ensure tourist
destinations, products and services are accessible to all people, regardless of
their physical limitations, disabilities or age. It encompasses publicly and
privately owned tourist locations. Accessible tourism enables people with
access requirements, including mobility, vision, hearing and cognitive
dimensions of access, to function independently and with equity and dignity
through the delivery of universally designed tourism products, services, and environments. This definition is
inclusive of all people including those traveling with children in prams,
people with disabilities and seniors. (Darcy and Dickson, 2009)
Specific problems found by the disabled tourist when
booking a holiday include lack of well-adapted
hotel rooms, lack of adapted toilets in restaurants and public places, lack of accessible restaurants and bars, lack of disability equipment (wheelchairs, bath chairs,
toilet raisers, electric scooters), lack of adapted
toilets in restaurants and public places. These are also the solutions for
solving such accessibility problem, websites such as https://www.disabled-world.com/ promote
accessible tourism opportunities and
destinations for disabled people.
While the situation has improved in recent years, there
is still a great unrealized demand for supportive hotels. Liberalism is the
main political philosophy which the majority of nations of the world have
adapted to, it stresses the idea of freedom of speech, freedom of the press,
freedom of religion, free markets, civil right, democratic societies, secular governments, gender equality and international
cooperation. (Donohue, 2003)
Research methodology includes various scientific tools
and techniques which are used to conduct a research study on a specific topic (Bhattacharyya, 2009). These tools and techniques will be used in the present research
proposal to conduct an relevant investigation on the needs of the LGBTQ+ and the disabled communities in the
hospitality industry. The research is based on data collected from questionnaires completed by persons with
disabilities, a person from the LGBTQ+
community and persons whom are interested in the topic and wish to make a
change and offer solutions to such issues.
We have set up an oline survey and based our fact off
that said survey in addition to interviewing a few people whom we know from
accross the globe online.
will present consumer research done in the most recent years that have included
leaders from a wide range of industries, foundations
and other corporations and organizations across North America and around the
world, research done by CMI (Community Marketing and Insights which is a full-service market research firm, focused on LGBTQ+ insights and analytics. The methodology will include 15-minute online survey conducted in November-December
of 2015.This focuses on 4,662 total respondents who completed the survey in the
United States for 3,772 self-identified members of the LGBT community.
Methodology of this kind will be a study
that employed qualitative methods to gather in-depth
data on employers’ perceptions of the disabled workforce. Interviewing, hiring, providing accommodations
to retaining and promoting employees, the
perception of costs and benefits associated with this workforce.