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Adidas Products, Sports
Shoes, Sneaker Tailored App, Sports or Athletes, Browsing and buying, Reviews
and Checkout, Social sharing.

       The whole thing which adidas
brand is doing rooted in sports. The adidas have a past like few others when it
comes to iconic sports shoes that have broken world records, scored the significant
goals and succeeded on the world’s biggest stages. It is this history and
experience adidas draw and move forward from passion for sports. 

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Adidas is no stranger
to the world of apps. It has already released two in the form of Confirmed and
All Day, allowing users to reserve new products and observe their fitness and
nutrition.

Now days the sports
brand like adidas has introduced Shop & Style – a shopping app that allows
users to buy Adidas products and browse editorial content without the need to
use their mobile browser. It’s to some extent amazing that Adidas is delivering
this, but it is apparently due to a larger focus on enhancing the web
experience.

The app is designed to
‘personalise and enhance’ the Adidas shopping experience, but there is it some decent
stuff there? So, I have to download first to find out that it will work, and
what misses the mark as I think.

An app tailored to you Adidas
Shop & Style is a shopping app that uses artificial intelligence to learn
about its users. Essentially, this means that it will take your previous
shopping and browsing behaviour into consideration, and deliver personalised
content and commerce recommendations on this basis. Let in mind that this was
my first time using the app, so I’m not sure how effective or related the
results. However, video on the homepage is bound to be an effective approach to
grab the user’s attention as they enter into app.

I was on the whole overwhelmed
with how different products or content is collectively there. Good mixture of
video (which automatically plays as you scroll), featured product imagery, plus
editorial articles from high profile sports personalities.

Again, the app will
deliver content relating to particular sports or athletes you show interest in,
which means that it feels like it is much more tailored to your own enjoyment
rather than a single experience that caters to everyone.

Browsing and buying the
shopping experience, which I assume is what most users will be focused on.
Clicking onto the category pages, I like how the whole gadget is clearly set
out – the category many options are in an organised way in the centre of the
screen, it is actual easy to choose the shoes, clothing, and accessories you’re
interested in. Over time, the app will automatically stay on whatever over-curving
category you use the most, e.g. men or women.

There’s also the option
to scroll through imagery of ‘new in’ products without leaving this main
navigation, which is a nice touch if you’re someone who regularly checks back
for new-in stock. While the category set-up is good and there are many kind of
filtering tool.  That means this is gradually,
users are continuously scrolled from side to side for products to discover what
they’re looking intended. There’s are sort function, so even if you’re hoping
to search from low to high prices, there’s a way to do this.

People
can see reviews and checkout luckily; there are other features that (might)
make up for this. The product pages themselves are particularly good,
integrating the same rating and reviews section that can be found on the main
ecommerce site. The highly visual nature of the overall percentage rating is a good
touch, making it stress-free for users to gain instant impression of a product.
Similarly, slider tool which gives an indication of how a product rates on
certain features, like comfort or quality is very useful.

The
checkout process is fairly quick and frustration-free, with one-touch Apple Pay
integration making it even more so. The option to sign in or register via
Facebook also reduces steps to the checkout, which is always a handy feature to
help prevent basket abandonment.

Social
sharing and app integration another nice feature is the ‘share how you wear it’
section, which inspires consumers to show photos of them trying their Adidas
gear for chance to be featured on app.

This
kind of content encourages relationship and involvement, it also serves as a good
moment of societal proof, by inspiring imagery definitely encouraging users to
go on to look through the goods and buy. The content is also allied to the
featured users Instagram accounts, which is in easy reach to get on from all side
and further search a particular profile.

Features
of adidas are available meaning users will have to use the Confirmed app if
they want to continue kept in the loop. Similarly, there’s no sign of a few choice
to sync or access All Day features, significance the app would also spot independently.

Conversations
box one more featured I experienced across, as even though promising ’24/7′
advice from a live Adidas representative, I was told that there to be situated agents
available on the various occasions I tried. There is also an appearance remains
good, as spotted few reviews on this chat box.

As
always, there are positives that will keep some users satisfied, such as
effective personalisation and rich video content. There’s nothing wrong with
the product pages or final checkout stages either. Search is also highly responsive,
frequent suggested results almost immediately.

 

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